All about Graphic Design

Branding & Graphic Design

Brand Identity & Design

Branding can change how people perceive your company and products, it can drive new business and increase awareness. The overall impact can be the deciding factor between success and failure.

What is Branding and Brand Identity?

Brand, Branding & Brand Identity are the key elements that we have in mind in order to build or re-build a great company image.

A brand is a collection of different perceptions and ideas that people have about a company, which set it apart from all the other alternatives. In other words your brand is what your customers think of you.

In order to re-shape the consumers’ perceptions about your company, there is an active process involved called branding. Building awareness and reputation around the company and its product, all through a set of consistent steps and efforts.

Brand identity is a collection of tangible expressions of your company, such as your logo, color palette, typography and voice.

Having these 3Bs in mind and understanding the difference between them we offer services in order to build and improve your company image, shaping the imprinted overall perception about it in the customers’ eyes.

How do we implement the Branding & Graphic Design ?

We implement the above digital presence using by providing you and your company with the following services

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BRAND IDENTITY

Branding is absolutely critical to a business because of the overall impact it makes on the company. Branding can change how people perceive your brand, it can drive new business and increase brand awareness.

And because a company image is not made out of only a logo, we offer a full set of services and products that collectively are counting towards your identity:

  • Logo
  • Brand guide
  • Stationary (letterhead, business cards)
  • Marketing Collateral (flyers, brochures)
  • Product & Packaging
  • Apparel Design (clothing items)
  • Signage (interior and exterior design)
  • Anything else visual
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UX/UI DESIGN

We offer a wide range of user interfaces, from websites and mobile applications to video games and IoT devices.

By studying and analyzing specific components like value, credibility, usefulness and accessibility about a particular system, we make it easier to navigate and extensively intuitive for all types of users to interact with it.

Another thing that we love to do is to just sit down with our client and design Wireframes and Prototyping schemes at the beginning of a project in order to enhance our understanding of the final product that we are suppose to deliver.

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ILLUSTRATION

We like to combine art, design and creative skills to develop ideas and produce original visual depictions of various concepts for a wide range of products including:

  • Books and book jackets
  • Educational materials
  • Leaflets and sales brochures
  • Greeting cards
  • Magazines & newspapers
  • Product labels

The whole idea behind our drawings and paintings is to help making your products more lively, attractive and easier to understand.